| Email
Laws
On December 16, 2003 President
Bush signed a new federal law that governs all aspects of
unsolicited commercial email in the United States. The law,
known as S.877, took effect on January 1, 2004 and preempts
all State email laws. The main purpose of this legislation
is to eliminate the huge flood of junk email (spam) that has
been interfering with legitimate commercial email and marketing.
The law confirms that unsolicited
commercial email is perfectly legal, and is NOT spam as long
as the following requirements are met:
- All commercial email must originate from
a legitimate email address that the recipient can reply
to.
- All commercial email must originate from
a legitimate domain name and must have correct header
information so that the email can always be easily traced
to its origin.
- The company sponsoring and/or broadcasting
an email message must identify themselves within the email
message, and must provide a physical address contact information
for the sponsor of the email message.
- Every commercial email message must have
a working opt-out link within the message so that the
recipient can opt-out of future email messages from the
sponsor or broadcaster of the email message.
- The SUBJECT line of every email message
must be truthful and not deceptive.
- Every commercial email message must clearly
identify itself as an advertisement or solicitation.
DoctorNet, since our inception
in 1995, has always been compliant with State email laws,
and now adheres to all the regulations of the new federal
statute. We are pleased to continue providing a popular and
effective email broadcasting service for the medical industry.
The new law will allow us to be even more efficient and productive
and will allow you to contact and do business with your doctor
customers more expeditiously and inexpensively.
For full details of the email legislation
go to http://thomas.loc.gov
and in the field where it asks for "Bill Number" type
in: s.877 |
