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What
does DoctorNet do?
ANSWER: DoctorNet
owns a huge, ever growing database of Doctors' email addresses
in multiple medical, surgical and dental specialties.
We provide email services to companies that wish to Broadcast
targeted marketing or informational email messages to these
doctors.
DoctorNet also owns a growing database of medical industry
business to business (B2B) email addresses. This database
is organized by medical industry segments.
For example, medical devices, drug companies, pharmaceuticals,
dental companies, etc. We provide email services to companies
that wish to Broadcast targeted marketing or informational
email messages business to business.
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Why
Broadcast emails to doctors?
ANSWER:
Health care industry changes
have forced most doctors to work longer hours and see more
patients just to maintain their revenue stream. As a result,
doctors have less time to read medical magazines and look
at ads in medical journals. Doctors also often ignore direct
mail marketing materials and faxes sent to their offices,
preferring to see what is filtered for them by their office
managers.
In contrast, studies by the AMA, the Harris Poll and other
organizations clearly show that the vast majority of doctors
now have personal email accounts that they use for business
and personal reasons. Doctors review their email at their
leisure (before or after business hours) when they are most
likely to be open and receptive to new ideas. Our studies
show that only a very small percentage of doctors turn down
the opportunity to receive email messages from companies that
they may do business with.
Email is also more focused and targeted than ads in medical
magazines and direct mail (or faxes), resulting in far better
lead production and increased revenues in comparison to older
methods of marketing and promotion. Email far surpasses other
media for interactivity because doctors can immediately reply
to you with the click of a mouse, and just as easily be transported
to your web site. You can quickly and easily adjust and fine-tune
your future messages to doctors based on the responses, results
and feedback that you get. This allows you to quickly accommodate
and adapt to changing market and business conditions, and
stay ahead of your competition.
Email is much more economical than other forms of marketing,
thus reducing your costs, turbo-charging your sales and improving
your bottom line.
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Why
Broadcast emails Business to Business (B2B)?
ANSWER: The
medical industry is the largest industry in the world. DoctorNet
has the world's largest medical industry email address database.
There is great benefit in targeting the promotion of your
health care industry products and services to the companies
that need your services the most. Almost 100% of health care
companies are on the Internet and use email extensively for
business transactions. Email broadcasts represent a great
marketing leap forward that provides capabilities no other
medium can. Email broadcasts also complement your other marketing
and advertising approaches to help build your presence and
brand name.
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What
should be included in the content of the email message that
we send to our doctor customers?
ANSWER: Until
recently, it appeared that the most effective way to sell
to doctors was to visit doctors in their offices - Detailing.
There are about 70,000 pharmaceutical detail people trying
to reach over half a million doctors in the USA. This costs
pharmaceutical companies over $7 Billion annually, yet it
only reaches 40% of doctors for an average sales call of less
than five minutes! This system is costly, very inefficient,
and far too expensive for most companies. The Internet is
changing that rapidly and is placing medium and smaller companies
on a level playing field with Fortune 500 medical companies.
Detailing by Email, or eDetailing, is rapidly becoming the
next best thing to a direct visit with the doctor, and because
of decreased costs, and increased efficiencies, may eventually
partially replace it. It is certainly far superior to a magazine
ad, direct mail or fax message to a doctor.
Just as you would carefully plan a sales visit to a doctor's
office, we recommend you carefully plan and write your targeted
email message to deliver relevant, focused information to
the doctor in a short, informative and entertaining manner.
Combining value added information with the marketing message
is very effective, and can make the doctor look forward to
future messages from you. Contests, coupons and discounts
as a reward for responding to the email are highly recommended
and have repeatedly been found to be very effective incentives.
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What
specialties are in your database?
ANSWER: Our
database
grows daily and is continuously freshened. We currently have
over 200,000 Doctor Email addresses in over 55 medical specialties
and subspecialties. Please contact
us for the details of any specialty that you are specifically
interested in. If we don't currently have that specialty,
our staff can do the research and usually get it for you quickly.
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Can
I purchase your database of doctor email addresses?
ANSWER: We
own the largest database of doctor email addresses and are
the leaders in the booming medical email marketing industry.
Our list is not for sale and we do not license it to anyone.
However, through our service, you can use it to Broadcast
customized messages to doctors that are your customers, and
potential future customers. There is no better way to generate
new leads.
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Does
the email we send to doctors come from DoctorNet.com, or does
it come from our company?
ANSWER: The
email letter that is sent to your doctor customers can originate
from your email address (abcde@YourCompany.com). This assures
that doctors will respond directly to you and completely bypass
us when they reply to the email you sent them. That maintains
100% confidentiality between you and your customers. However,
some of our clients prefer that we use our email address as
the FROM address and get all email replies from doctors and
then forward those to the client in a more concise format.
This saves some clients time as they do not have to review
each individual email.
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Can
the emails contain links to our company web site and to email
addresses in our company?
ANSWER: We
encourage you to include many links in your email message
to doctors. With the click of a mouse on the email text, the
doctor can be immediately transported to your web site that
contains additional information about your company, products
and services. Similarly, the email letter can contain email
addresses of individuals in your company that the doctor can
reply to by clicking on them. You can't beat that for interactivity!
Of course, your email message can also contain the traditional
address, phone number and fax number of your company.
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We
are interested. How do we get started?
ANSWER: Simply
email the content of the message that you want to Broadcast
to your Doctor customers to eMarketing@DoctorNetEBS.com
If you need assistance composing the email
message, we can provide that for you as well. We have lots
of experience doing this for companies of various types. We
can optimize and tweak your message so that it will grab the
doctors' attention and increase the likelihood of replies
from doctors and more valuable leads for you. It is in our
interest for you to create an effective and successful email
message and campaign since your success assures repeat business
for us.
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Can
we see what the email looks like before it is sent to the
doctors?
ANSWER: Yes!
Before we send the final email out to the doctors, we will
work closely with you on creating a DEMO message. Only when
you are completely satisfied with the appearance and content
of the DEMO will we broadcast it to the doctors, upon your
approval.
Formatting, designing, and creating the DEMO email for you
is a FREE service from us. The better the email message the
more likely you'll get replies and leads, and the more likely
we'll get repeat business from you.
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How
long does it take to do a Broadcast Email and how does it
work?
ANSWER: After
your approval of the final DEMO version, we can usually send
out the Broadcast Email within 24-48 hours. We realize how
important marketing is, and how urgent it is to sometimes
send an email message to your doctor customers just before
a major medical convention. Our staff often works nights and
weekends (at no extra charge to you) when there is a deadline
involved.
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Do
any major companies do eMarketing?
ANSWER: Many
Fortune 500 companies, including major pharmaceuticals, have
started using email campaigns to promote their products and
services to targeted audiences. These companies have spent
millions of dollars collecting email addresses of consumers
and potential new customers. They usually outsource the complex
task of simultaneously broadcasting a message to thousands
of customers in short notice. DoctorNet.com has done all of
the difficult work for you: we've compiled an email address
database of your most valuable customers, and we can Broadcast
your letter to them at any time that you request. All you
need to do is compose the letter, and we can help you with
that as well.
We have done email broadcasts for several medical Fortune
500 companies and can provide you with references
from many of our client companies.
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What
is the best way to reach DoctorNet?
ANSWER: Email
is best! We conduct almost all of our business via email.
Our staff communicates internally via email, and we communicate
with our customers via email. We negotiate via email, we reach
agreement via email and we sell email services. Email is our
bread and butter! Contact
us.
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Who
runs DoctorNet.com?
ANSWER: Robert
Cykiert, M.D., F.A.C.S.
is the President and Director of Telemedical Solutions, Inc.
and it's subsidiary, DoctorNet Email Broadcasting Service,
both of which have been in business since 1995. Dr. Cykiert
is a Board Certified Ophthalmologist since 1981, and is a
Clinical Associate Professor of Ophthalmology at the NYU School
of Medicine.
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What
does eMarketing using email cost?
ANSWER: That's
the best part, eMarketing is very inexpensive!
Sales Empowerment: DoctorNet Email broadcasts can propel your
sales by empowering you to reach huge numbers of doctors with
targeted and focused email messages! The doctors' email addresses
are categorized by medical specialty, are continuously updated
and the email broadcasts cost less per doctor than any other
advertising medium, by far.
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