for Performance Email Broadcasts
You can decide whether you prefer
a standard broadcast, where the price is based on the number
of recipients plus options, or a Pay For Performance (PFP)
broadcast where you pay a setup fee followed by Pay Per
Lead (PPL) charges.
The advantage of a PFP broadcast is that
DoctorNet is willing to share the risk of the success of
the broadcast with you.
For a PFP broadcast, you pay a deeply discounted
setup fee (compared to a standard broadcast), and you authorize
DoctorNet to charge a small PPL fee for 30 days following
pay the deeply discounted setup fee, you will only pay for
the number of leads sent to you by the broadcast, and not
by the number of recipients of the email message, like a
If the broadcast does not result in many
leads, you’ve saved a considerable amount since the
setup fee was deeply discounted. This is a good way to test
different marketing approaches at reduced rates, until you
tune your creative and your offers to increase business.
Another advantage of the PFP broadcast
is that if your broadcast is successful and you generate
many leads, DoctorNet will discount future such broadcasts
even more deeply (DoctorNet reserves the right to decide
on the success of the broadcast, and whether to continue
deeply discounting the setup fee).